Investing in Tech Superheroes in the New Nordics.
September 10, 2026
Hello September,
It feels like yesterday we were heading off for summer holidays – and now we’re back to school and back to work.
During our latest edition, we realised that so much is happening across the Superhero ecosystem that a quarterly newsletter simply isn’t enough.
So, we’re switching things up: welcome to the monthly Superhero digest – where we’ll share our latest investments, portfolio updates, events, and the insights and observations we’re picking up along the way.
This edition covers a new investment, portfolio milestones, and a rather busy August.
Let’s dive in.
— Superhero Capital
Your sidekick when it matters.
🚀 New Investments Spotlight
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🤖 Guideless Raises €1M to Save Companies From Losing Their Know-How💡 Companies lose knowledge when people leave, processes change, or tools get replaced. Guideless turns software workflows into editable, AI-narrated guides, helping teams create and update training up to 10x faster. Already serving 3,000+ users across 15 markets, including Vinted. We’re leading the €1M pre-seed alongside FIRSTPICK and three Vinted leaders. |
🚀 Portfolio Exit: Custobar Acquired by Ilkka Oyj
Custobar Acquired by Ilkka Oyj – moment from the day
We first backed the company in June 2016. Almost ten years later, seeing the team reach this milestone is pretty special.
From a 2016 investment to a leading customer data and marketing automation platform serving eight countries – and now a new chapter with Ilkka.
Congratulations to founders Juha Törönen and Tatu Kuivalahti and the entire Custobar team. 🦸
🦸 Portfolio Milestones and News
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🎾 Zenniz Announces Partnership with Decathlon💡Decathlon has selected Zenniz as its Official Tennis Equipment Testing Partner – bringing objective, data-driven testing to one of the world’s biggest sporting goods brands. From building smart tennis courts in Finland to helping shape how tennis equipment is tested globally. Huge milestone for Eero Kuusi and the whole Zenniz team. Congrats! 🦸 |
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Furro in the news! |
🐾 Our portfolio company Furro was featured in Helsingin Uutiset💡Furro is exploring its community-based alternative to traditional pet insurance. Instead of a traditional insurance premium, Furro members share veterinary costs as a community, with AI helping assess claims against transparent reimbursement rules. With close to 250 partner clinics across Finland, Furro is building a new approach to pet care -one based on transparency, community and technology. |
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The Biology Interpretation Gap |
🧬 VUGENE: Bridging the Biology Interpretation Gap💡 More biological data doesn’t automatically mean more insight. VUGENE is building a unified approach to interpreting multiple layers of biological data – turning complex multi-omics datasets into actionable biological insight. Their new white paper explores why interpretation has become the bottleneck in biotech – and what could close the gap. |
🎬 Founders Corner: Guideless
What does it take to turn evenings and weekends into going all in?
Following Guideless’ €1M pre-seed announcement, we sat down with co-founder Evaldas Bieliūnas to hear the story behind the company – from an 18-year friendship to building an operational knowledge platform.
In the latest Founders Corner, Evaldas talks about:
▪️ Why software training is still broken
▪️ Building a company with your best friend
▪️ Finding their first customers
▪️ Why they chose the venture-backed path
Watch the full conversation here.
🌍 A Summer Across the Ecosystem
A few places we showed up this summer:
🌊 Resilience Bootcamp – Palanga
Gytenis joined founders working across defence, cybersecurity, critical infrastructure and energy resilience. [Read more]
🇱🇻 VCs in Town – Riga
Milda met Latvian founders alongside 12 VC funds, followed by Startup BBQ – a full day of conversations, demos and a little Baltic rain. [Read more]
🌱 NordicSIF – Helsinki
Mia joined 250+ investment professionals for a decade of Nordic dialogue on sustainable investing and ESG. [Read more]
🤝 Events
Next week, the Superhero Capital team is attending the Startup Fair and Investor Camp!
Vilnius, we’re ready! 🦸♀️🦸♂️
Two days. Two events. And the Superhero Capital team is out in full force.
📍 Investor Camp – September 16
📍 Startup Fair – September 17
We’re looking forward to catching up with our portfolio, meeting ambitious founders, connecting with fellow investors and discovering the next Superheroes building from the New Nordics.
In Vilnius next week?
Come find us. 👋
cc Audrius Milukas, Milda Milaknytė, Ralfas Romeika & Gytenis Galkis
📣 We are joining the Unfair Weekend!
Now that everyone can build, what’s your unfair advantage?
Unfair Weekend is a four-day vibecoding hackathon in Vilnius for young builders, designers, domain experts, operators, and future founders ready to turn sharp ideas into products people actually want.
This is not about making the most complicated thing in the room. It is about spotting the right opportunity and using what you know that others don’t.
You’ll get frontier AI tools, 24/7 technical support, mentors, business guidance, and a room full of ambitious people building alongside you.
Prize drop coming soon.
Apply now.
🚀 The Mission Continues
If you’re building something bold in the New Nordics – venture-scale, AI-native, and unfairly ambitious – reply with MISSION.
We’re always looking for the next Superhero.
— Superhero Capital
Your sidekick when it matters.
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