Furro founders

Superhero Capital is pleased to announce its investment in FURRO, a Finnish insurtech startup dedicated to redefining the pet insurance landscape through innovation, transparency, and community engagement.

Founded by Daniel Levi and Johanna Hermans, FURRO is developing a next-generation pet insurance platform tailored to the needs of modern pet owners. By combining artificial intelligence with community-powered features, the company aims to deliver smarter, fairer, and more transparent pet protection solutions.

“We have been closely following FURRO from the earliest stages and are impressed by the team’s clarity of vision, executional strength, and commitment to building not just a company, but a meaningful shift in how pet insurance operates,” said the team at Superhero Capital.

€1.1 Million in Total Funding

FURRO has successfully secured a total of €1.1 million in funding. This includes investment from Superhero Capital, several private investors, and support from Business Finland, which has endorsed the company through its innovation funding programs.

The capital will be used to accelerate product development, scale operations, and enhance FURRO’s digital platform, with the ultimate goal of making pet insurance more accessible and user-friendly for a new generation of pet parents.

A Strong Founding Team and Advisory Network

The founding team, led by Daniel Levi and Johanna Hermans, brings together a unique blend of product expertise, brand development capabilities, and a strategic vision for disrupting the insurtech space. Supported by a network of experienced advisors, FURRO is well-positioned to build a category-defining company in a market ready for change.